The traffic is already being paid for. The website cannot convert it.
I audited all 23 pages of the current site. The design is the least of the problems — and one finding matters more than everything else combined.
No online booking exists
The dedicated booking page returns "Nothing to book right now." The header's only call to action sends people to a contact form. Every patient ready to buy is routed into a manual queue.
Google is not told you are a clinic
There is no local business schema anywhere on the site. A competitor ranking for "medical weight loss Destin FL" carries 21 structured data types on a single page.
The contact email is broken
On all 23 pages the footer links to nfo@ rather than info@. Every click bounces, silently, with nothing surfaced to staff.
Prices exist only on paper
Your printed menu is more polished than your website, and none of its 37 prices appear online — while "how much is Botox in Destin" is searched every week.
The site is too slow to rank well
The homepage ships 3.9 MB across 225 requests and 103 separate scripts. Google treats speed as a ranking factor, and most of your audience is arriving on a phone, on cellular.
Regenerative medicine is invisible
Peptides, PRP, PDGF and HRT are your highest-margin, least-commoditised services. They appear in your brochure and effectively nowhere on your website.
Thirty-seven treatments are sharing five pages. That is why none of them rank.
This is the single most important structural problem on the site, and it is the reason the SEO work done so far has not produced results. It is worth understanding properly, because everything else follows from it.
A page can only rank for one thing
- 01Google matches one page to one primary search intent. Your /aesthetics page currently tries to cover Skinvive, chemical peels, microneedling, sclerotherapy, under-eye filler, biostimulators, Hollywood laser peel, Sculptra, Radiesse, Botox, Dysport, Xeomin, PRP, lip filler, RF microneedling, PDGF and three kinds of facial.
- 02When someone searches "cryoslimming destin", Google is looking for a page about CryoSlimming — not a page that mentions it in a list. A page covering seventeen treatments is the best answer to none of them.
- 03The same applies to /weight-loss, which carries GLP-1 injections, lipotropic shots, medical consults and dosing guidance on a single URL, and /body-sculpting, which carries four distinct machines.
Your pages are also competing against each other
- 01There are six clusters where two or three of your own pages target the same search: /aesthetics against /aesthetic-services, /body-sculpting against /ems-body-sculpt and /cryoskin, /financing against /payment-plans, and three separate pages all trying to be the contact page.
- 02This is called keyword cannibalisation. Google picks one page per intent, so instead of one strong page you have two or three weak ones splitting the authority between them.
- 03Four of those pages carry essentially no unique content at all, which dilutes the whole domain.
One page per treatment, organised as hub and spoke
- 01Every treatment gets its own page, targeting its own search, with its own pricing, FAQs and booking — roughly 20 pages where there are now five.
- 02Category hubs sit above them (Body Sculpting, Injectables, Skin & Laser) capturing the broader searches and passing authority down to the individual treatment pages beneath.
- 03The duplicate clusters get consolidated and redirected, so the authority they currently split gets concentrated into one page instead of three.
- 04This is also simply clearer for a patient. Someone researching RF microneedling gets a page that answers their questions, rather than a paragraph inside a list of seventeen other things.
You are already paying to fill a bucket with a hole in it.
Based on the numbers you shared: roughly $7,000 a month for lead generation, against about 50 new clients a month. That is a reasonable cost per client — but only if the destination converts.
Every one of those 600 people a year arrives at a website that cannot take a booking. That is the single most expensive thing on this property, and it is fixable in weeks.
Four pages are already built. Open any of them.
Real prices from your own printed menu, live booking with deposits, and the search foundation underneath. Every page has a link back to this proposal in the top corner, so you will not lose your place.
Homepage
Your brand, your tagline, and the five practices routed properly for the first time.
Open 02Treatment Menu
All 37 treatments with the prices from your printed menu, published where people search for them.
Open 03Body Sculpting
A category page routing into each individual treatment — how the search structure works.
Open 04Semaglutide
One service, one page. This is the template every treatment gets.
OpenWhat I will build, and when.
Four to six weeks from go-ahead to launch, with a checkpoint at the end of every stage where you see progress and can redirect it.
Foundation and architecture
- 01Complete rebuild on a fast modern stack — not a drag-and-drop builder
- 02One page per treatment, roughly 20 in total, replacing the grouped pages that currently compete with each other
- 03Consolidation of the six duplicate page clusters, with redirects so no ranking is lost
- 04Migration of all 28 existing blog posts, with URLs preserved
Booking, deposits and payments
- 01Boulevard integrated at template level, so every treatment page ends in a live bookable moment
- 02Deposit capture at booking, credited to treatment, with your cancellation window enforced
- 03Dual path throughout: self-serve booking for decided patients, guided consult request for undecided ones
- 04Card data handled entirely by the payment provider — never touching your site, so PCI scope stays with them
Search foundation
- 01Full schema layer: MedicalBusiness, Service per treatment, FAQ, reviews, geography — the gap against your competitors
- 02One set of name, address, hours and phone across the site, matched to your Google Business Profile
- 03Published pricing for all 37 treatments, targeting the "how much is..." searches nobody local answers
- 04Speed and Core Web Vitals: the current homepage ships 3.9 MB and 103 scripts
Measurement and launch
- 01Conversion tracking on every booking, so we can both see exactly what the site produces
- 02Meta Pixel for paid social retargeting, which the site currently has no way to do
- 03Call tracking, so phone bookings driven by the site are attributed rather than guessed at
- 04A dashboard answering "how many appointments did the website book this month" — a question with no answer today
You will always know what I am doing and what it produced.
The most common complaint about agencies is silence between invoices. This is the rhythm you can expect, and you can hold me to it.
During the build
- 01A short progress note every week, with a link to the work in progress so you can look at it whenever you like — no waiting for a big reveal
After launch — the report
- 01Appointments booked through the website, and the revenue attached to them
- 02New patients versus returning, so you can see what is genuinely growth
- 03Search rankings for the terms that matter, and traffic by source
- 04What I did last month, and what I am doing next month
A proper sit-down
- 01We look at the quarter together, decide what to double down on, and adjust the plan. If something is not working, this is where we change it rather than let it drift
Direct access
- 01You work with me, not an account manager. Price changes, new services, seasonal promotions and holiday hours get handled quickly
What I run every month after launch.
This is the part your current arrangement does not include, and it is where compounding results actually come from.
Search & content
Two substantial pieces a month, built around what patients in Destin actually search. Technical SEO maintained continuously, not audited annually.
Local presence
Google Business Profile kept aligned with the site, reviews wired into your search listings, service area pages for Miramar Beach, Santa Rosa Beach, Fort Walton Beach and Niceville.
Conversion work
Ongoing improvement to booking flow, deposits, page speed and the paths that actually produce appointments. Measured, not guessed.
Hosting & maintenance
Hosting, security, backups, updates and fixes included. No separate bills, no surprise invoices.
Content that compounds
Your 28 existing blog posts migrated and put to work, then added to — the asset that keeps earning after the ad spend stops.
One person who knows it
The same person who built it runs it. Nothing gets lost in a handover to an account team.
Three parts — and the largest only exists if the site performs.
I have set the build fee well below my usual rate for a project this size, deliberately. I would rather be paid for what this produces than for the hours it takes.
The build
The complete rebuild described above, delivered in four to six weeks. Half to begin, half at launch.
My standard rate for a build of this scope is around $13,000. The reduction is the trade for growing with you rather than charging up front.
Care plan, tied to traffic
Everything in the partnership section. The fee rises only as organic search traffic grows — and only once that growth holds.
If the traffic does not grow, the fee never moves. You are paying for results, not effort.
Page one
Paid once, per agreed priority search term, when it reaches page one and holds there for 30 days.
Twelve terms agreed together up front, so the most this can ever total is $3,000.
How the monthly fee moves.
Baseline is your organic traffic measured over the 30 days before launch. Everything is judged against that one number.
| Organic traffic | Monthly fee | In plain terms |
|---|---|---|
| At baseline | $950 | Where we start. This is the floor. |
| +50% | $1,450 | Half again as many people finding you through search |
| +100% | $1,950 | Double the organic traffic |
| +200% | $2,650 | Triple |
| +300% | $3,350 | Quadruple |
Year one, against what you spend today.
Every scenario below includes the build, the care plan for twelve months, and the page-one bonuses earned along the way.
| Scenario | Monthly | 12 months | + build | Year one | vs $84,000 |
|---|---|---|---|---|---|
| Traffic stays flat | $950 | $11,400 | $6,500 | $17,900 | $66,100 less |
| Modest — reaches +50% | $1,450 | $17,400 | $6,500 | $24,900 | $59,100 less |
| Good — reaches +100% | $1,950 | $23,400 | $6,500 | $31,900 | $52,100 less |
| Strong — reaches +200% | $2,650 | $31,800 | $6,500 | $41,300 | $42,700 less |
This is not a contract you get trapped in.
You own everything
The domain, the code, the content, the photography, the analytics accounts and the Boulevard configuration. All in your name from day one.
Leave on 30 days' notice
No annual lock-in. If it is not working, give me a month's notice and take the site with you. No exit fee.
The tiers move both ways
If organic traffic drops back below a threshold, the monthly fee steps back down with it. I am not paid to have grown it once — I am paid to keep it there.
Optional monthly cap
If an open-ended performance fee is uncomfortable, we cap it at an agreed monthly ceiling. It costs me upside and buys you certainty.
Everything is auditable
Organic traffic comes from your own Google Analytics and Search Console, and rankings from a report you receive monthly. Both accounts are in your name. You can verify every figure I invoice.
Agreed in writing first
The baseline traffic number and the twelve priority keywords are both agreed and recorded before we start, so there is never an argument about an invoice later.
What I need from you.
The site is the only part of this you own outright.
Advertising stops the day you stop paying for it. A website that ranks, converts and takes deposits keeps working every month afterwards — and it belongs to you. I would like to build it, run it, and be paid according to how well it does.
Audit findings measured directly against the live site and reproducible on request