The traffic is already being paid for. The website cannot convert it.
I audited all 23 pages of the current site. The design is the least of the problems — and one finding matters more than everything else combined.
No online booking exists
The dedicated booking page returns "Nothing to book right now." The header's only call to action sends people to a contact form. Every patient ready to buy is routed into a manual queue.
Google is not told you are a clinic
There is no local business schema anywhere on the site. A competitor ranking for "medical weight loss Destin FL" carries 21 structured data types on a single page.
Nothing tells Google what you charge
Not one of your 37 prices appears anywhere online. "How much is Botox in Destin" is searched every month and answered by your competitors, not by you.
There is no way to search the site
No search function exists anywhere on it. A patient who arrives knowing they want CryoSlimming has no page to land on and no way to look for one.
The site is too slow to rank well
The homepage ships 3.9 MB across 225 requests and 103 separate scripts. Google treats speed as a ranking factor, and most of your audience is arriving on a phone, on cellular.
Your menu promises pages that do not exist
The navigation lists Peptides, NAD+, Glutathione, Vitamin Drips, Myers Cocktail, Hangover Cure and Vitamin Injections as seven separate items. All seven open the same /wellness page. None has a URL of its own.
Your three service pages carry 24 treatments between them. That is why none of them rank.
This is the single most important structural problem on the site, and it is the reason the SEO work done so far has not produced results. It is worth understanding properly, because everything else follows from it.
A page can only rank for one thing
- 01Google matches one page to one primary search intent. Your /aesthetics page names twelve separate treatments — chemical peels, microneedling, sclerotherapy, Sculptra, Radiesse, Botox, Dysport, PRP, RF microneedling, PDGF, hydrofacials and dermaplaning — on a single URL.
- 02When someone searches "cryoslimming destin", Google is looking for a page about CryoSlimming — not a page that mentions it in a list. A page covering twelve treatments is the best answer to none of them.
- 03The same applies to /weight-loss, which carries Semaglutide, Tirzepatide, lipotronic shots, medical consults and dosing guidance on one URL, and /wellness, which carries seven.
Your pages are also competing against each other
- 01There are six clusters where two or three of your own pages target the same search: /aesthetics against /aesthetic-services, /body-sculpting against /ems-body-sculpt and /cryoskin, /financing against /payment-plans, and three separate pages all trying to be the contact page.
- 02This is called keyword cannibalisation. Google picks one page per intent, so instead of one strong page you have two or three weak ones splitting the authority between them.
- 03Four of those pages carry essentially no unique content at all, which dilutes the whole domain.
One page per treatment, organised as hub and spoke
- 01Every treatment gets its own page, targeting its own search, with its own pricing, FAQs and booking — roughly 24 pages where there are now three.
- 02Category hubs sit above them (Body Sculpting, Injectables, Skin & Laser) capturing the broader searches and passing authority down to the individual treatment pages beneath.
- 03The duplicate clusters get consolidated and redirected, so the authority they currently split gets concentrated into one page instead of three.
- 04This is also simply clearer for a patient. Someone researching RF microneedling gets a page that answers their questions, rather than a paragraph inside a list of twelve other things.
This is not a replacement for what you already do. It is the channel you do not have.
Your lead generation is working and books people before they ever reach the website. I am not proposing to touch it. What I am proposing sits alongside it — the people already searching for these treatments in Destin who have never heard your name, and currently never find you.
Someone in Destin searching "cryoslimming near me" tonight will find a competitor. Not because their clinic is better, but because they have a page about it and you do not. That is the gap, and it is the only one I am asking to be measured on.
Four pages are already built. Open any of them.
Real prices from your own printed menu, live booking with deposits, and the search foundation underneath. Every page has a link back to this proposal in the top corner, so you will not lose your place.
Homepage
Your brand, your tagline, and the six practices routed properly for the first time.
Open 02Treatment Menu
All 37 treatments with the prices from your printed menu, published where people search for them.
Open 03Body Sculpting
A category page routing into each individual treatment — how the search structure works.
Open 04Semaglutide
One service, one page. This is the template every treatment gets.
OpenWhat I will build, and when.
Four to six weeks from go-ahead to launch, with a checkpoint at the end of every stage where you see progress and can redirect it.
Foundation and architecture
- 01Complete rebuild on a fast modern stack — not a drag-and-drop builder
- 02One page per treatment, roughly 20 in total, replacing the grouped pages that currently compete with each other
- 03Consolidation of the six duplicate page clusters, with redirects so no ranking is lost
- 04Migration of all 28 existing blog posts, with URLs preserved
Booking, deposits and payments
- 01Boulevard integrated at template level, so every treatment page ends in a live bookable moment
- 02Deposit capture at booking, credited to treatment, with your cancellation window enforced
- 03Dual path throughout: self-serve booking for decided patients, guided consult request for undecided ones
- 04Card data handled entirely by the payment provider — never touching your site, so PCI scope stays with them
Search foundation
- 01Full schema layer: MedicalBusiness, Service per treatment, FAQ, reviews, geography — the gap against your competitors
- 02One set of name, address, hours and phone across the site, matched to your Google Business Profile
- 03Published pricing for all 37 treatments, targeting the "how much is..." searches nobody local answers
- 04Speed and Core Web Vitals: the current homepage ships 3.9 MB and 103 scripts
Measurement and launch
- 01Conversion tracking on every booking, so we can both see exactly what the site produces
- 02Meta Pixel for paid social retargeting, which the site currently has no way to do
- 03Call tracking, so phone bookings driven by the site are attributed rather than guessed at
- 04A dashboard answering "how many appointments did the website book this month" — a question with no answer today
You will always know what I am doing and what it produced.
The most common complaint about agencies is silence between invoices. This is the rhythm you can expect, and you can hold me to it.
During the build
- 01A short progress note every week, with a link to the work in progress so you can look at it whenever you like — no waiting for a big reveal
After launch — the report
- 01Appointments booked through the website, and the revenue attached to them
- 02New patients versus returning, so you can see what is genuinely growth
- 03Search rankings for the terms that matter, and traffic by source
- 04What I did last month, and what I am doing next month
A proper sit-down
- 01We look at the quarter together, decide what to double down on, and adjust the plan. If something is not working, this is where we change it rather than let it drift
Direct access
- 01You work with me, not an account manager. Price changes, new services, seasonal promotions and holiday hours get handled quickly
What I run every month after launch.
This is the part your current arrangement does not include, and it is where compounding results actually come from.
Search & content
Two substantial pieces a month, built around what patients in Destin actually search. Technical SEO maintained continuously, not audited annually.
Local presence
Google Business Profile kept aligned with the site, reviews wired into your search listings, service area pages for Miramar Beach, Santa Rosa Beach, Fort Walton Beach and Niceville.
Conversion work
Ongoing improvement to booking flow, deposits, page speed and the paths that actually produce appointments. Measured, not guessed.
Hosting & maintenance
Hosting, security, backups, updates and fixes included. No separate bills, no surprise invoices.
Content that compounds
Your 28 existing blog posts migrated and put to work, then added to — the asset that keeps earning after the ad spend stops.
One person who knows it
The same person who built it runs it. Nothing gets lost in a handover to an account team.
A small build fee, then commission on what the site books.
You asked for commission rather than a flat retainer, which I think is the right instinct — it means I only do well if the website does. Below are three ways to weight it, and a calculator so you can see what each one actually costs before you choose.
The build
The complete rebuild described above, delivered in four to six weeks. $2,000 to begin and $4,500 on completion — so most of it is not owed until the site is built and you have seen it.
My standard rate for a build of this scope is around $13,000. The reduction is the trade for taking commission rather than a large fee up front.
Base plus commission
A small base covers hosting, maintenance, SEO and reporting. Commission is charged on the value of appointments booked through the website.
The heavier the commission, the less you pay if it does not work — and the more I earn if it does.
Pick how the risk is shared.
All three are priced to cost almost exactly the same at a realistic month. They differ at the edges — which is the point.
Pure commission
No monthly fee at all. If the website books nothing in a month, you pay nothing that month.
The cleanest version of what you suggested. I carry all of the risk and earn only from what the site produces.
Mostly commission
A small base to cover hosting and upkeep, with most of the earning still tied to bookings.
Choose this if you want me carrying most of the risk but with a small floor.
Balanced
The middle path. Predictable enough to plan around, with real upside tied to results.
Choose this if you want the risk split roughly down the middle.
Mostly base
Costs more in a slow month, but the commission stays small as volume grows.
Choose this if you expect this to work and would rather cap what a good month costs you.
Set it however suits you.
Start from one of the four options, then move any slider. Set the base to zero for pure commission.
That is $10,000 booked through the website each month, or $120,000 a year.
Year one on Option B, the balanced one.
Worked at $750 a month plus 7%, an average booking of $250, and the $6,500 build included. The last column is how many of those bookings it takes to cover the whole monthly cost.
| Bookings / mo | Booked online | Monthly | 12 months | Year one | Break-even |
|---|---|---|---|---|---|
| 10 | $2,500 | $925 | $11,100 | $17,600 | 4 of them |
| 25 | $6,250 | $1,188 | $14,250 | $20,750 | 5 of them |
| 40 | $10,000 | $1,450 | $17,400 | $23,900 | 6 of them |
| 80 | $20,000 | $2,150 | $25,800 | $32,300 | 9 of them |
| 150 | $37,500 | $3,375 | $40,500 | $47,000 | 14 of them |
This is not a contract you get trapped in.
You own everything
The domain, the code, the content, the photography, the analytics accounts and the Boulevard configuration. All in your name from day one.
Leave on 30 days' notice
No annual lock-in. If it is not working, give me a month's notice and take the site with you. No exit fee.
Commission only follows results
In a month where the website books nothing, you pay the base and nothing more. I am not paid for effort, activity or hours — only for appointments the site actually produced.
Optional monthly cap
If an open-ended performance fee is uncomfortable, we cap it at an agreed monthly ceiling. It costs me upside and buys you certainty.
Everything is auditable
Commission is calculated from Boulevard's own booking records, in an account you own. Every invoice can be checked line by line against your own system.
Agreed in writing first
Exactly which bookings are commissionable is defined and recorded before we start — website bookings only, no walk-ins, no phone bookings, nothing rebooked in clinic — so there is never an argument about an invoice.
What I need from you.
The site is the only part of this you own outright.
Advertising stops the day you stop paying for it. A website that ranks, converts and takes deposits keeps working every month afterwards — and it belongs to you. I would like to build it, run it, and be paid according to how well it does.
Audit findings measured directly against the live site and reproducible on request